Raising the BBC Sport identity to the forefront
of all sports coverage and media across the BBC,
including a stronger alignment to its flagship
programme brands.

Director: Carlos Carrasco
Creative Director: Jane Fielder
Head of BBC Sport Marketing: Tove Okunniwa
Account Director: Emily Somers
Producer: James Irvine
Executive Producer: Johnny Bramley
Production Company: Red Bee Media
Agency: Red Bee Media
Client: BBC Sport